Video Learning: The Next Big Thing?

A turquoise and blue knockoff of the YouTube logo.

Is video the next big thing in corporate eLearning?

I like to think that video is the next big thing in corporate training.

Video is the way we learn today. When you want to know how to sharpen a lawn mower blade or replace a bike chain, what do you do? You look it up on YouTube. If you’re lucky, you find a video that’s fewer than 3 minutes long, you watch it and you’re off doing the thing you need to do. Brilliant. It’s performance support for your life!

Sandi Lin, (CEO of Skilljar) writing for eLearningIndustry.com, writes (in 2014-09):

“Recent data shows just how popular video is becoming:

  • Edudemic reports that 67% of teachers believe video lessons are very effective at educating students. 46% of teachers said they have actually created at least one video lesson.
  • A study conducted by Skilljar in 2013 revealed that 67% of online learners reported taking a video-based class.
  • Fast-growing online course sites are largely video-based, including Lynda.com, Skillshare, CreativeLive, Udacity, Udemy, and Craftsy.”

The problem with most videos is the audio quality. And maybe the narration, too. In life, when you really want to accomplish a new task, you are highly motivated to ignore poor sound quality just to access those critical steps or instructions.

At work, we’re not that motivated. People at work don’t want to watch a video that’s poorly produced. You’d be ashamed to promote a video like some of the videos on YouTube. That’s where I can help!

I’m a technical writer and a ruthless editor. I can tell when the script is not going to record well and I’ll rewrite it so it will. I have a professional audio studio and I’ve been complimented on my voice. You can hear a sample in the video on this page.

Video Learning is what I look for when I want to learn something. What do your people want?

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