Cereal Box (#106)

I risk stirring a bowlful of nutritional controversy with my “cereal box” entry for Challenge #106.

I’m trying to work on my design skills (… and confidence) and this challenge called for gaudy, over-the-top colors and in-your-face typography. Something to attract the tykes in shopping carts in grocery stores everywhere – “Daddy, let’s try that one!” – something to stand out in the staggering choices available in the cereal isle.

As usual, I started with a colour scheme. I picked a standard palette in Illustrator and got to work. A little bit too enthusiastically, as it turned out.
First, I wanted to change the colours of a background I had in my stash. (I keep my eyes open for deals on assets like icons, cut-out photos of people, backgrounds, and scenes. They come in handy!)
I’ve watched enough Lynda.com videos to know there’s something in Illustrator called “recolor artwork” I just didn’t know where to find it. Ninety seconds with my hero Deke McClelland set me straight.
The Recolor Artwork command quickly changed a background to match my color scheme.

The Recolor Artwork command in Illustrator quickly changed a background to match my color scheme.

Then I reinforced some type theory from long ago: kerning and tracking.
Kerning controls the spacing between two letters.

“Kerning” controls the spacing between two letters.

Tracking controls the spacing between all selected characters.

“Tracking” controls the spacing between all selected characters.

Ever since Challenge #83: E-Learning Reaction GIFs for Visual Storytelling, I had wanted to try creating an animated gif. The community came up with such innovative ways of using these gifs, I started to think these annoying little things could actually be useful.
I created the egg in Illustrator, animated it in Photoshop and wanted it to rock back and forth. And that’s when I learned that Storyline doesn’t recognize the “stop” command on a gif. So my egg wobbles – annoyingly – forever! Aren’t animated gifs awesome?
So here’s what really happened. Friday, I glanced at the Challenge to find out what it was about and started thinking about what I could do with a Cereal Box. And since I don’t eat cereal, and had just been to lecture on brain health, I thought I’d work in some nutritional insights.
When I was ready to post my final cereal box, I read the Challenge instructions again. Oh-oh. The cereal box is supposed to have an eLearning theme! Of course… How could I have missed that? So I’m laughing at myself for not reading the question! Here’s my interactive cereal box.
Click the image to launch an interactive cereal box.

Click the image to launch an interactive cereal box.

Leave a Reply

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS